TIER partners with app for visually impaired Lazarillo to offer greater protection to vulnerable pedestrians
21 January 2021 – TIER, Europe’s leading e-scooter operator, has partnered with Lazarillo, the world’s leading navigation app for the visually impaired, to offer greater protection and improve safety standards for blind and partially sighted pedestrians.
The partnership is the latest of several TIER safety initiatives launched in collaboration with the visually impaired community, with the company currently working with the national charity Thomas Pocklington Trust to design a sound alert to warn blind and partially sighted people of an e-scooter’s approach. The tie-up with Lazarillo also follows TIER launching its UK & Ireland Safety Board, with two sight loss charities represented, and its AA Ride Safe School, built with vulnerable groups, as part of efforts to raise e-scooter safety standards.
The Lazarillo app works by providing users with real-time audio messages about streets they are walking, while also helping them navigate through buildings such as shops or restaurants.
The partnership will see Lazarillo share aggregated data with TIER on the routes most used by people with visual impairment, helping to inform TIER’s decision-making when it comes to distributing e-scooters, creating parking bays and setting up no-go and go-slow zones. TIER’s parking bay locations and the routes that riders are allowed to take will also be integrated into Lazarillio’s app, helping blind and partially sighted people to become more aware of busy e-scooter areas.
The first-of-its-kind partnership has already been activated in the UK, with plans to extend it to cities across mainland Europe and the Middle East in the near future. As part of the roll-out, Lazarillo and TIER are holding training sessions with visually impaired organisations such as The Wilberforce Trust and MySight York to introduce new users to the app and provide information on e-scooters.
Fred Jones, General Manager, UK and Ireland, said: “We have listened carefully to the concerns of visually impaired people when it comes to e-scooters, and we’re thrilled to be working closely with this community to come up with smart safety solutions which can make a real difference to everyday lives.
“The partnership with Lazarillo will not only give its blind and partially sighted users the information they need to stay safe, but hopefully it will also give them the peace of mind that an e-scooter operator is firmly on their side and ready to design its operations in whatever way best protects vulnerable pedestrians.”
Rene Espinoza, CEO of Lazarillo, said: “We are delighted to be working with TIER to make cities where e-scooters operate safer for the community of people who are blind or visually impaired.
“There have been a number of concerns around the impact of e-scooters to our community, but by sharing aggregated data and integrating information from TIER onto our app, we are able to advise our app users on e-scooter parking locations and high-traffic areas to be aware of.
“E-scooters offer great environmental benefits to cities, but they must be deployed safely and with proper protocols in place. We look forward to working with TIER and other local visually impaired organisations to further develop safety measures.”
Bhavini Makwana of London Vision, said: “It’s great to see that TIER is listening to the concerns of blind and partially sighted people around e-scooter use. The partnership with Lazarillo shows that TIER is open to working with other providers to make rental e-scooters safer, and we hope that this will result in a safer experience for pedestrians”.
Über TIER Mobility
TIER Mobility is Europe’s leading provider of micro-mobility with a mission to change mobility for good.
Das Unternehmen ist treibende Kraft beim Wandel im Verkehrssektor, der darauf abzielt, Autoverkehr in den Städten erheblich zu reduzieren und den Menschen dafür ein breites Angebot an Elektrofahrzeugen zur Verfügung zu stellen.
As part of its commitment to sustainability, the company has adopted the United Nations’ Sustainable Development Goals (SDGs) as a guiding framework and has set a clear agenda for reducing and offsetting emissions. As a result of these measures, TIER Mobility has been a klimaneutral company since January 2020.
TIER Mobility operates in 85+ cities in ten countries. The company is headquartered in Berlin and employs about 900 people, with over 30 in its London base, including the British CFO and COO. Founders of the company are Lawrence Leuschner, Matthias Laug and Julian Blessin.
The company’s investors are SoftBank Vision Fund 2, Mubadala Investment Company’s financial investment arm, Mubadala Capital, Northzone, Goodwater Capital, White Star Capital, Novator, RTP Global, Speedinvest and many more. In addition, there are selected business angels and individual investors like Formula 1 World Champion Nico Rosberg.